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市场营销系
Department of Marketing
Tsinghua University
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November 23, 2017
Noah Lim, Professor of Marketing, Wisconsin School of Business,University of Wisconsin-MadisonA ssistant Professor of Marketing, UC Riverside: Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment
November 22, 2017
Y. Charles Zhang, Assistant Professor of Marketing, UC Riverside: Quantitative Qualifier (also) Qualifies Quality
November 13, 2017
Fang Wan, Professor of Marketing, Asper School of Business, University of Manitoba: “That’s bitter!” Culture specific effects of gustatory experience on judgments of fairness and advancement
October 30, 2017
Jinhong Xie, Professor of Marketing Department, Warrington College of Business University of Florida: The Dark Side of User-Generated Information: The Fateful First Review
October 30, 2017
Liye Ma, Associate Professor of Marketing, Robert H. Smith School of Business , University of Maryland: Location, Selection and Influence in Mobile Environments
October 19, 2017
Wang Wenbo, New York University: Green Lifestyle Adoption: Shopping without Plastic Bags
October 19, 2017
Goh Khim Yong, Associate Professor of Information Systems and Analytics, National University of Singapore: Evaluating The Effects of Online Customer Touchpoints in Omni-Channel Marketing Environments on Purchase Behaviors
June 2, 2017
Ting Zhu, Associate Professor of Marketing, Purdue University, Krannert School of Management: Sensor Data, Privacy, and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers?
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