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市场营销系
Department of Marketing
Tsinghua University
SEM
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SEM
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July 7, 2014
V Kumar, Journal of Marketing Editor & Regents Professor, J .Mack Robinson College of Business Graduate School, Georgia State University: Expectations on Publishing in the Journal of Marketing
July 2, 2014
V Kumar, Professor in Department of Marketing, J .Mack Robinson College of Business Graduate School, Georgia State University: Managing Customer Profits: The Power of Habit
June 24, 2014
Xiaojing Dong, Associate Professor (with tenure) in Marketing, the Leavey School of Business, Santa Clara University, USA: Monetary and Non-Monetary Rewards for Product Review Contribution
June 23, 2014
J. Miguel Villas-Boas, J.Gary Shansby Professor of Marketing Strategy and the Marketing Group Chair ,Haas School of Business, University of California, Berkeley: Too Much Information? Information Gathering and Search Costs
June 19, 2014
Shibo Li, Associate Professor of Marketing, Kelley School of Business, Indiana University Bloomington: A Hidden Markov Model of Consumers Information States for In-store Display
October 16, 2013
Jan-Benedict Steenkamp, C. Knox Massey Distinguished Professor of Marketing: Manufacturer and Retailer Strategies to Impact Store Brand Share
June 14, 2013
Jinhong Xie, University of Florida, SEM of Tsinghua University: When Technology Products Meet Social Needs: Product Pricing and Design
June 14, 2013
Qiaowei Shen, The Wharton School, University of Pennsylvania: The Multiple Effects of Two-Sided Market and Platform Competition: An Empirical study of Daily Deal Sites
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