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黄靓

市场营销系    副教授

电话:(86) (10) 62795839

办公室:李华楼 B401

邮箱:huangliang@sem.tsinghua.edu.cn

开放时间:预约

教育经历

黄靓老师于2015年获得必赢贵宾会3003am工商管理(信息管理与信息系统专业)学士学位;2021 年获得美国亚利桑那大学市场营销博士学位。

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研究领域

她的主要研究领域包含消费者决策,金融服务创新,财务决策,心理账户等。

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学术成果

1. Huang, Liang, and Jennifer Savary (2023), "When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect", Journal of Marketing Research, 60 (3), 585-601.

2. Huang, Liang, Rafay A. Siddiqui, and Anastasiya P. Ghosh (2023), "More of the Same: Painful Payment Methods Decrease Variety Seeking", Marketing Letters, Oct (6), 1-13.

3. Guo, Xunhua, Yuejun Wang, Liang Huang, and Jichen Li (2022), "Assimilation and Contrast: The Two-sided Anchoring Effects of Recommender Systems", Journal of Systems Science and Systems Engineering, 31 (4), 395-413.

4. Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince (2020), "Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations," Journal of the Association for Consumer Research, 5(3), 271- 281.

5. 王文如,陈荣,黄靓(2024,弄优秀成拙——从社会心理距离视角探究受惠方对特殊优待的满意度。《南开管理评论》,27(4)


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所获荣誉

必赢贵宾会3003am青年教师教学大赛一等奖, 2022

Lincoln Financial Best Paper Award, 2021

Consumer Financial Well-Being (CFWB) Emerging Scholar Award, 2021

AMA-Sheth Doctoral Consortium Fellow, 2020

Lisle & Roslyn Payne Outstanding Doctoral Student Award, 2020

Philip and Susan Hagenah Award for Excellence in Marketing, 2020

Best Session Paper Award, China Marketing International Conference, 2019

Best Student Poster Award, Honorable Mention, Society for Judgement and Decision Making, 2018

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其他

媒体报道


FinTech and Finance News: “Why Budgeting Apps Lead to Overspending”. https://ffnews.com/newsarticle/why-budgeting-apps-lead-to-overspending/

Think Forward Initiative: “Dynamic Budget Monitoring: When Access to Budget Feedback Leads to Increase in Spending”. https://www.thinkforwardinitiative.com/research/budget-apps-might-they-actually-make-you-spend-more

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