Google Scholar Personal Homepage: http://scholar.google.com/citations?user=Ltlv2DMAAAAJ&hl=en
SSRN Author Page: https://www.ssrn.com/author=416006
Web of Science Author Page: https://www.webofscience.com/wos/author/rid/AFM-3238-2022
Scopus Author Page: https://www.scopus.com/authid/detail.uri?authorId=8644104900
Journal Articles (International)
Wu, Banggang, Yubo Chen and Prasad Naik (2024), "How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy," Journal of Marketing, 88(5), 131-152.
Cui, Xuebin, Ting Zhu and Yubo Chen (2024), "Where You Live Matters: The Impact of Offline Retail Density on Mobile Shopping App Usage," Journal of Retailing, 100(1), 41-55.
Mengyue Wang, Xin Li, Yidi Liu, Patrick Chau, Yubo Chen (2024），"A contrast-composition-distraction Framework to Understand Product Photo Background's Impact on Consumer Interest in E-commerce", Decision Support Systems, Decision Support Systems, 178 (1), 1-13.
Wu, Shaohui, Yong Tan, Yubo Chen and Liang, Yitian (Sky) (2022), "How Is Mobile User Behavior Different? A Hidden Markov Model of Cross-Mobile Application Usage Dynamics", Information Systems Research , 33（3），1002-1022
Cui, Xuebin,Sun, Yacheng, Chen, Yubo and Wu, Banggang (2022), "The Impact of Mobile Social App Usage on Offline Shopping Store Visits", Journal of Interactive Marketing, 57（3），457-471
Chen, Yubo, Mrinal Gosh, Yong Liu and Liang Zhao (2019), "Effects of Media Coverage of Climate Change on Consumer Purchase of Sustainable Products: Evidence from the U.S. Hybrid Vehicle Market", Journal of Marketing Research, 56(6), 995-1011
Chen, Yubo and Liantao (Tarry) Wang (2019), "Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges," Journal of Marketing, 83(5), 28-31.
Jurui Zhang, Yong Liu and Yubo Chen (2015), "Social Learning in Networks of Friends versus Strangers," Marketing Science, 37(4), 573-589
Kay Peters, Yubo Chen, Andreas M. Kaplan, Björn Ognibeni, Koen Pauwels (2013), "Social Media Metrics — A Framework and Guidelines for Managing Social Media," Journal of Interactive Marketing, 27 (4), 281-298. ( Emerald Citations of Excellence Award)
Chen, Yubo, Yong Liu and Jurui Zhang (2012), "When Do Third-party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews," Journal of Marketing, 76 (2), 116-134.
Zhang, Zhu, Xin Li and Yubo Chen (2012), "Deciphering 'Word-'of-Mouth in Social Media: Text-based Metrics of Consumer Reviews," ACM Transactions on Management Information Systems, 3(1), 5:1-5:22.
Chen, Yubo, Scott Fay and Qi Wang (2011), "The Role of Marketing in Social Media: How Online Consumer Reviews Evolve,” Journal of Interactive Marketing, 25(2), 85-94.(Journal of Interactive Marketing Best Paper Award)
Chen, Yubo, Qi Wang and Jinhong Xie (2011), "Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning," Journal of Marketing Research (April), 238-254. （William F. O'Dell Award Finalist）
Wang, Qi, Yubo Chen and Jinhong Xie (2010), "Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects," Journal of Marketing, 74(4), 1-14 (Lead Article, MSI/H. Paul Root Best Article Award Finalist).
Lusch, Robert, Yong Liu and Yubo Chen (2010), "The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier," IEEE Intelligent Systems, 25(1), 71-74.
Liu, Yong, Yubo Chen, Robert Lusch, Hsinhun Chen, David Zimbra and Shuo Zeng (2010), "User-Generated Content on Social Media: Predicting New Product Market Success from Online Word-of-Mouth," IEEE Intelligent Systems 25(1), 75-78.
Chen, Yubo, Shankar Ganesan and Yong Liu (2009), "Does a Firm's Product Recall Strategy Affect its Financial Value? An Examination of Strategic Alternatives during Product-harm Crises," Journal of Marketing, 73 (6), 214-226.
Chen, Yubo and Jinhong Xie (2008), "Online Consumer Review: Word-of-mouth as A New Element of Marketing Communication Mix," Management Science, 54 (3), 477-491. (INFORMS Frank M. Bass Best Paper Award Finalist)
Godes, David, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh (2005), "The Firm's Management of Social Interactions," Marketing Letters, 16 (3/4), 415-428.
Chen, Yubo and Jinhong Xie (2005), "Third-party Product Review and Firm Marketing Strategy," Marketing Science, 24 (2), 218-24.
Journal Articles (Chinese)
Feng, Zhiyan, GUO Xunhua, ZENG Dajun, CHEN Yubo, CHEN Guoqing (2013), "On the Research Frontiers of Business Management in the Context of Big Data," Journal of Management Sciences in China, 16(1): 1-9 (Lead Article)
Shen, Houcai, TAO Qing, Yubo Chen (2000), "Supply Chain Management: Theory and Method," Chinese Journal of Management Science, 8(1): 1-9 (Lead Article).
Book Chapter and Policy Paper
Chen, Yubo (2020), "The Development of China Digital Economy: A Study on China's E-commerce Development and Policy Implications", United Nations Conference on Trade and Development Research Paper
Liu, Yong, Robert F. Lusch, Yubo Chen and Jurui Zhang, "The Emergence of Innovation as a Social Process: Theoretical Exploration and Implications for Entrepreneurship and Innovation", in Open Innovation, Ecosystems and Entrepreneurship: Issues and Perspectives, S. Nambisan ddit, World Scientific Publishing, 2018
Liu, Yong, Yubo Chen, Shankar Ganesan, and Ron Hess, "Product-harm Crisis Management and Firm Value", in Handbook of Marketing and Finance, S. Ganesan edit, Edward Elgar Publishing, 2012.
More research and media coverage:
Tsinghua SEM Center for Internet Development and Governance Homepage: http://cidg.sem.tsinghua.edu.cn/index/ENindex
Selected Working Papers
Chen, Yubo, Xuebin Cui, Aishen Li and Liu Yang, "The Value of Sharing Market Data through Data Analytics on Digital Platforms: Empower Small Businesses on Alibaba's Taobao Marketplace"
Liang, Yitian (Sky), Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang, Yubo Chen, "Effectiveness of Advertising Campaigns on Short-Form Video Social Platforms: An Empirical Analysis through a Large-Scale Randomized Field Experiment on ByteDance"
Tianyu Hou, Yubo Chen, Juan Feng and Julie Juan Li, “Digital Transformation Learning: The Value of Learning from the Digitalization of Traditional Industries”
Chen, Yubo, Qi Wang and Jurui Zhang, "The Role of Cross-Border E-commerce Platforms in the Digital Economy: Empower Firms to Gain Global Market Insights to Increase Global Competitiveness"
Wang, Xia, Xin Li, Haibing Gao and Yubo Chen, "Emotional Contagion from Search Engine Queries to Social Media Posts: Implications for Digital Platforms' Socially Responsible Operations"
Wu, Shaohui, Yong Tan, Yubo Chen, Yitian Liang, "The Diffusion of Disruptive Technology: The Role of Business Application vs. Technology Learning for Consumer Mobile Payment Adoption"
Wu, Banggang, Yubo Chen and Alex White, "Mobile Commerce: A Higher-Friction Environment than PC-Based Shopping"
