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The Impact of Social Crowding on Consumers' Preference for Color Contrast in Product Design

2024-09-23
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【Speaker】Echo Wen Wan, Professor, HKU Business School

【Topic】The Impact of Social Crowding on Consumers' Preference for Color Contrast in Product Design

【Time】Friday, October 11, 10:00-11:10

【Venue】Room B456, Lihua Building

【Language】English

【Organizer】Department of Marketing, School of Economics and Management, Tsinghua University